Silvermere Golf Course

The Brief

Silvermere Golf Course believed that business was ailing due to waning interest in the sport. As a result the services provided at this wonderful venue – namely the restaurant, shop – were also suffering with declining sales. It was Doug McLelland who found out about Stalkie from a contact at The Carphone Warehouse who mentioned Stalkie’s success with TalkTalk sales. As a result of this, The Extra Mile Partnership was called in to carry out their audit.

What Stalkie and The Extra Mile Partnership did

By questioning Silvermere colleagues from management to ‘shop floor’ it became apparent that the golf club weren’t making the most of their assets and were possibly the best kept secret for miles around. Stalkie and The Extra Mile Partnership were asked to ‘ignite the potential’ of both the shop and the team that worked within. Following several seminars involving small groups of colleagues, the shop layout was dramatically altered and the team dynamics followed accordingly. As a result, sales went through the roof. Alongside the installation of a new golfing range, Silvermere has never looked back!