Richer Sounds

The Brief

The internet and tele sales departments of Richer Sounds were suffering with low conversion ratios; low transaction values and low frequency of transactions. The brief was to turn these figures round.

What Stalkie and The Extra Mile Partnership did

Working with The Richer Way (by founder Julian Richer) Stalkie ignited the strategies described and set up a training programme empowering the colleagues with sales and questioning techniques to build rapport with the customer and genuinely understand their needs which enabled Richer Sounds to supply exactly the right product…which in turn delighted the customer. The customer became great advocates of the business. There followed a meteoric rise in sales and colleague engagement rose.